pricing your home

The most important factor to consider when listing your home to sell is setting the right price. The price at which your property is marketed is instrumental in the number of interested buyers, the amount of time that your home is on the market, and the bottom line… the selling price.

Over-pricing may result in:
  1. A smaller buyers’ pool
  2. A prolonged time on the market, resulting in fewer offers being submitted as well as less attractive offers.
Under-pricing may result in:
  1. You losing money on your investment, if the buyer competition is low.
  2. A negative perception of the property or area – “… there must be something wrong with this home”
  3. In a market with significantly more buyers than sellers, multiple offers can turn into a bidding war, inflating the selling price.

When a home or property is priced correctly, based on current market conditions and comparable properties, the opportunity to maximize the selling price is reached.